By using the NEOCULTURA audioguide system, the Maracanã Stadium, in Rio de Janeiro, was able to increase the number of people taking tours of the internal areas of the Stadium.
Due to a limited number of participants in the scheduled guided tours, Maracanã decide to offer tours to people arriving at other times, using audioguides. Our equipment is leased on a seasonal basis (high x low season).
The strategy was used for a long time, helping to increase revenues at the Maracanã Tour ticket office.
Audio production in 4 languages (Portuguese, English, Spanish and French) was also made available through the Maracanã APP, giving a better service to foreign visitors.