{"id":1851,"date":"2018-07-11T20:07:33","date_gmt":"2018-07-11T23:07:33","guid":{"rendered":"https:\/\/neocultura.com.br\/tur\/?post_type=project&p=1851"},"modified":"2024-04-20T11:16:26","modified_gmt":"2024-04-20T14:16:26","slug":"casas-natura-2","status":"publish","type":"project","link":"https:\/\/neocultura.com.br\/tur\/en\/project\/casas-natura-2\/","title":{"rendered":"Natura Houses (Training + Reception)"},"content":{"rendered":"\n\n\n\n\n\n[et_pb_section bb_built=”1″ specialty=”off” next_background_color=”#ffffff” _builder_version=”3.5.1″ background_color=”#6d6d6d” use_background_color_gradient=”on” background_color_gradient_start=”#969696″ background_color_gradient_end=”#424242″][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”CASAS NATURA” _builder_version=”3.8″ background_layout=”dark”]\r\n

CASAS NATURA<\/strong><\/h2>\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” prev_background_color=”#6d6d6d”][et_pb_row _builder_version=”3.5.1″ module_alignment=”center” use_custom_gutter=”on” gutter_width=”2″][et_pb_column type=”1_2″][et_pb_text admin_label=”LOJAS CONCEITO NATURA USAM AUDIOGUIA PARA ATENDER CLIENTES” _builder_version=”3.9″]\r\n\r\nNATURA CONCEPT STORES USE AUDIOGUIDES TO ENCHANT THE VISITORS<\/strong>\r\n\r\nWhen the first 6 NATURA concept stores were planned, NEOCULTURA was invited to create an audioguided visit that would be able both to present their products to their consumers and to be used as a training tool to the NATURA consultants, who are responsible for the direct sale of cosmetic and perfumery lines.\r\n\r\nThis challenging project, conducted in 2009, was a benchmark for the industry, showing that storytelling can be very important in communicating with target audiences.\r\n\r\nAt Casas Natura concept stores, products are available on countertops and shelves. Visitors are invited to try them.\r\n

Attendants and audioguides seek to help customers in this new type of experience<\/p>\r\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_gallery _builder_version=”3.7″ gallery_ids=”1292,1291,1290,1289″ show_pagination=”off” zoom_icon_color=”#739c22″ hover_overlay_color=”rgba(255,255,255,0.9)” show_title_and_caption=”off” \/][et_pb_button _builder_version=”3.9″ button_text=”back” button_url=”https:\/\/neocultura.com.br\/tur\/en\/portfolio-en\/” button_alignment=”right” background_layout=”dark” custom_button=”on” button_text_size=”15″ button_text_color=”#7cbe50″ button_border_color=”#7cbe50″ button_border_radius=”5″ button_icon=”%%23%%” button_icon_placement=”left” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"

\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> CASAS NATURA NATURA CONCEPT STORES USE AUDIOGUIDES TO ENCHANT THE VISITORS When the first 6 NATURA concept stores were planned, NEOCULTURA was invited to create an audioguided visit that would be able both to present their products to their consumers and to be used as a training tool to the NATURA consultants, who are […]<\/p>\n","protected":false},"author":1,"featured_media":2711,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","h5ap_radio_sources":[],"footnotes":""},"project_category":[85],"project_tag":[],"class_list":["post-1851","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-portfolio-en"],"yoast_head":"\nNatura Houses (Training + Reception) - Neocultura<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/neocultura.com.br\/tur\/en\/project\/casas-natura-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natura Houses (Training + Reception) - 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